Nicotine is a powerful drug that affects the brain quickly, and in a "reward" fashion.  Nicotine and smoking causes the brain to release an enormous amount of neurotransmitters, or "endorphins".  These endorphins mimic the brain's "reward" response to a favorable event.  This is the great challenge in treating nicotine....Read More

What sets humans apart from "lesser" animals is our powerful brain.  The survival mechanisms that have given us such success as a species can be harnessed to cause our destruction.    The brain rewards positive behavior by releasing chemicals into the bloodstream that interact with the brain causing a pleasant....Read More